Se você tem uma empresa e já veicula anúncios em ferramentas como FacebookAds, GoogleAds, TikTokAds e outras, você sabe que elas já possuem IA para entregar melhor seus resultados, mas você vai descobrir como criar uma campanha de marketing com inteligência articial pelo ChatGPT e Midjourney.
O que é o ChatGPT
ChatGPT é uma plataforma gratuita de inteligência artificial capaz de responder quase todas as suas solicitações com extrema efetividade. Desde receita de bolo até mesmo identificar falhas em um código de programação que não está funcionando.
A plataforma é tão robusta, que é possível utilizar sua inteligência artificial para criar campanhas de marketing, bastando solicitar com detalhes o que você busca e ela irá lhe fornecer.
Abaixo você verá um exemplo de umpost que publiquei no Instagram, explicando e mostrando o pedido para que o ChatGPT criasse uma campanha no GoogleAds para uma empresa de seguros em automóvel. Após sua resposta, pedi complementos e mais informações que seriam utilizadas. Passe pro lado e confira.
Vamos a um outro exemplo para mostrar ainda mais do potencial da Inteligência Artificial. Abaixo você verá uma sequência de interações para formar um texto persuasivo (Copywriting) para anúncios no FacebookAds para um estúdio de fotografia com foco em recém-nascidos. Veja que foi sendo aprimorado até chegar em um resultado satisfatório.
Esta sensacional ferramenta pode revolucionar seu negócio, mas que tal somar isso com ideias visuais com IA? Vamos falar do Midjourney então
O que é o Midjourney
Se você busca uma ferramenta que crie imagens com Inteligência Artificial, você está buscando o Midjourney.
Apesar da ferramenta ser um pouco mais complexa de se utilizar, pois requer integração com um servidor no Discord e precisa de comandos específicos e em inglês para trazer melhores resultados, ela pode ser usada pela sua empresa para visualizar ideias.
Veja agora um complemento do texto criado para o FacebookAds anteriormente, focando em registro de bebês recém-nascidos.
A ferramenta fornece inicialmente 4 variações do seu pedido e você pode solicitar outras ideias ou variações de cada uma delas. No caso eu selecionei a última versão e, apesar do texto estar aleatório, com pequenos ajustes ele já seria um impactante criativo para o Facebook e Instagram.
Exemplo na prática de campanha feita com Inteligência Artificial
Estou utilizando a plataforma do FacebookAds para veicular anúncios no Facebook e no Instagram. O objetivo será de receber mensagens no WhatsApp a partir dos anúncios
A segmentação está focada para pessoas acima de 25 anos, que moram em Juiz de Fora/MG e possuem interesses por fraldas, crianças, criação de filhos e família. Além disso, estou excluindo pais de crianças de 3 a 5 anos e incluindo pais de crianças recém-nascidas (0 a 1 ano).
Veja como ficou o resultado final com a copy (texto) do ChatGPT e a imagem alterada do Midjourney.
Observação importante: A inteligência Artificial não deve ser utilizada para copiar e colar simplesmente, mas sim como um complemento e geração de insights. Veja que o texto foi alterado de acordo com a necessidade e linguagem da empresa, assim como a imagem.
E para fechar com chave de ouro, lá vai um texto gerado pelo ChatGPT para encerrar esse conteúdo e te incentivar a falar comigo para implementarmos as melhores ferramentas para sua empresa crescer.
Excelente explicação! Obrigado por esclarecer essa tecnologia de forma clara e transparente.
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